GM Discounts


GM Discounts from Red River Chevrolet in Bossier City, LA

GM First Responder Discount

We know you’re not in it for the recognition, and that just makes you all the more deserving. And because you put so much on the line when you go to work, we’ve created a discount to be there for you when you need it. The GM First Responder Discount gives Firefighters, Police, EMTs, Paramedics, and 911 Dispatchers special pricing on eligible, new Chevrolet vehicles. It’s our way of saying thanks for the service that makes all the difference.

GM Military Program

Chevrolet is proud to support those who serve by offering a discount to Active Duty members, Reservists, National Guard members, Veterans within three years of discharge date, and Retirees – including spouses or designated household members – of the U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard.

GM Educator Program

Maybe you bought extra classroom supplies instead of concert tickets this school year, or you missed a big evening out because you were helping students study. Whatever role you play at your school, you deserve the GM Educator Discount – the best educator discount from any car company. Current employees of a public school, private school, college, or university can enjoy special pricing below MSRP on the purchase or lease of eligible, new Chevrolet vehicles.

GM College Program

Here for whatever dream you’re working on. As a college student, grad student, or recent graduate juggling work, school, and life, you’re eligible for the GM College Discount – helping you save hundreds, even thousands on eligible, new Chevrolet vehicles.

GM Employee Discount

The GM Employee Discount is another great way to save when purchasing your next new Chevrolet car or truck. GM Employees are also able to share this incredible discount with immediate family members as well! When processing the discount, be sure to use the new Chevy owner's birthdate and zip code. The following family members are eligible:

Spouse, surviving spouse, child, parent, step child, step parent, sibling, step sibling, mother-in-law, father-in-law, daughter-in-law, son-in-law, sister-in-law, brother-in-law, grandparent, grandparent-in-law, step grandparent, grandchild, step grandchild, grandchild-in-law, same sex domestic partners, nieces, and nephews.

GM Friends and Family Discount

These vehicles and savings are too good to keep to yourself, help a friend or extended family member save while getting them into a new Chevrolet!

With the GM Supplier Discount for Friends, GM employees and suppliers that are eligible are able to share this fantastic vehicle discount with one friend or extended family member per month. Don't forget you'll need to use the new Chevy owner's birthdate and zip code when processing the discount. If you have any questions, please do not hesitate to ask your friendly salesperson, they are here to help you!

GM Family Legacy Discount

The Family Legacy Program gives eligible children of retired GM employees who no longer qualify for the GM Employee Discount the opportunity to purchase or lease up to two eligible, new Chevrolet vehicles each year at the GM Employee Discount price. Plus, you can combine the Employee Discount with the most current offers for an even better deal.

You can also share the savings with your spouse or dependent children (children must be under 21 years of age or full-time students under 25 years of age at time of purchase).

Click here to see Legacy Program Rules and Guidelines, or call 1.888.273.7596 with questions.

GM Certified Service Employee Discount Program

Save money when you service your vehicle at Red River Chevrolet and use your GM Employee Discount on Certified Service. If you, an eligible family member, or a friend needs maintenance or repairs on a vehicle, the GM Certified Service Employee Discount can save you money on Service.

With the GM Employee Discount, GM employees and eligible family members may use up to 3 authorization numbers per calendar year.

GM Accessories Employee Discount

Looking to personalize your vehicle? Genuine Chevrolet accessories help protect and enhance the style and functionality of your vehicle. The GM Accessories Employee Discount Program can save you 20% below MSRP on eligible accessories purchased through Red River Chevrolet or online through our convenient Chevrolet eCommerce store.

With the GM Employee Discount, GM employees and eligible family members may use up to 6 authorization numbers per calendar year.

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Red River Chevrolet 32.5154, -93.7355.